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moving forward
Where should Netflix position its content in the future?
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1995
RealNetworks launched RealAudio as their streaming media.
1999
Microsoft's Windows Media Player allowed users to stream both audio and video content.
2002
Movielink launched providing a platform for users to legally download and stream movies.
2005
YouTube was founded, initially focusing on user-generated content.
2007
Netflix Streaming was introduced for subscribers.
2008
Hulu was officially launched.
2013
Netflix started producing and releasing Netflix Original.
2014
Amazon integrated its streaming service into the Amazon Prime subscription.
2019
HBO Max is launched, providing a platform for streaming HBO, WarnerMedia, and more.
2020
Disney+ enters the streaming market.
2021
Paramount+ rebrands and expands its content library.
STREAMing
MARKET
The streaming world, especially “Subscription Video on Demand” (SVOD), has experienced significant growth in the wake of the global COVID-19 pandemic.
You could really see this in how much the market grew from 2020 to 2021.
What about Netflix?
Netflix Streaming Revenue
press and hold your mouse
on the bars to inspect the chart
REVENUE
Netflix's streaming revenue is increasing in line with the growth of global video streaming market.
sub
scrip
tion
Since Netflix is an streaming-video-on-demand company,
the revenue primarily comes from paid subscriptions
But does a region with highest Streaming Revenue is necessarily the region with
highest paying subscription members?
Let’s compare annual revenue and paid memberships
The most powerful marketing strategy
that keeps people subscribing to Netflix is
the creation of original content.
let’s see how much Netflix spend on their original content overtime
you can click “Show global streaming market” to compare these 2 charts
In 2021, Netflix splurged more and more cash quarterly on its content, riding the wave of the booming global video streaming market spurred by the pandemic.
but ended up spending less than planned in 2023 due to the WAG and SAG-AFTRA strikes by Hollywood screenwriters and actors on wages
The plan for 2024 is to up its
content spending to 17 billion dollars.
press and hold your mouse
on the bars to inspect the chart
We bet you've come across some of these movies.
‘press and drag’ or click the arrow to explore posters
press, hold
and move left or right
to explore the posters
How about these TV shows?
‘press and drag’ or click the arrow to explore posters
But how successful has
Netflix’s original content been ?
These are all-time most popular Netflix original movies and TV shows,
determined by the views each title received within the first 91 days.
If Netflix were to make a decision,
what path should it take to continue crafting successful movies and TV shows that resonates globally and locally?
According to the blossoming of Thai Drama Industry,
do you think Thais love watching Drama the most?
.
.
.
Yes !
Thailand as a member of Drama Club is shown
in the chart below
The count* in this bar chart shows “how often each genre made it into Netflix's top 10 list” in Thailand
*count : The number of times that a genre is in Netflix’s Top 10
Actually, not only Thais that found of Drama,
but Drama is also number ONE, influentially spreading
all over the world
Long
Live
Drama
The count in each bar shows
“how often each genre made it into Netflix's top 10 list” in each country
This is the genre breakdown of all top 10
movies and TV shows on Netflix across 94 countries
from July 2021 - Oct 2023
Let’s narrow down to
the Monthly Trend Analysis
of each Genre in Netflix
Are there any significant
insights relating to
any other external
factors
?
Did you watch any of these ghost movies last October?
Do you think the Genre and the period of time are related?
This chart illustrates Horror Trend across the world in each month.
Data provided by Netflix starts from July 2021 to Oct 2023
The size of each dot shows how often each genre made it into Netflix's top 10 list in each month of each country.
The larger the dots, the more often that genre appears in the top 10 list
The red dots show which month the genre most frequently appears in the top 10 list
for each year in each country.
2021
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2022
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2023
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
July, 2021 and October, 2022 both have
the significant data of Horror Trend
The trend of Horror generally raises in October
because of Halloween Festival.
But, why does Horror Trend also outstanding
on July, 2021 ?
This chart provides a list of the top Horror films and TV shows from each country in July 2021.
You can move your mouse around the chart to explore more in details about the titles of movies and TV shows and their counts
You can see that many seasons of the horror movie “Fear Street” are on fire across many countries in July, 2021
WHY ?
Fear Street is adapted film from the popular horror set of novels written by R.L. Stine which has been well-known and famous for many ages.
From These
To
These
Fear Street Trilogy
Fear Street Part 1: 1994
Fear Street Part 2: 1978
Fear Street Part 3: 1666
Key Takeaway
According to the case studies of “Fear Street,” it shows that the film adaptation of books, which already have their own fan clubs, creates a higher tendency for the film’s success
What’s about the Trend of other Genres?
Scroll down to explore about
Genre Trend of Netflix
across the years
Data provided by Netflix starts from July 2021 to Oct 2023
The default visualizations overlap initially.
Begin by selecting your preferred genre from the dropdown menu on the left.
The size of each dot indicates how often each genre made it into Netflix's top 10 list in each month of each country. The larger the dots, the more often that genre appears in the top 10 list,
The red dots shows the month when the genre most frequently appears in the top 10 list
on that year in each specific country.
2021
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2022
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2023
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Explore the in-depth genre and what words that each genre mostly use in their overviews by word cloud
For Netflix
Global
strategy
If Netflix were to produce an Original Content, they should focus on the Drama Genre or the adaptation from books as a key to success
However, Global Strategy is just a way.
Local strategy is another salience method that
Netflix should take it to Heart
Can you guess the genre(s) of this popular Netflix’s TV show?
Choose and submit your answer
(Multi-options)
The answer is
.
.
.
.
.
Comedy, Fantasy, Mystery, Sci-Fi
Key Takeaway
Films or TV shows don’t have to portray only one genre,
they should have many flavors within them
to be more entertaining and enchanting
The same as pizza, one can have the same favorite topping such as cheese referring to Drama genre.
Pineapple
Crime
Olive
Thriller
Cheese
Drama
Pepperoni
Action
Mushroom
Romance
Drama
Cheese
However, each person likes different pizza toppings,
just like each country has different preferences for movies.
According to data records that Drama is globalized,
let’s see groups of 1st to 3rd ranked genres (without Drama)
to see favorite genre combinations in different countries
How To interact with the map
- double-click the map
- click the arrow
- click the first icon
- click the second icon
- if you are using mouse scroll to zoom in or zoom out the map
- click return
to zoom in
to pan views (move the map)
Spot a pattern?
icon to restore the map
Therefore, if Netflix are interested in Local Strategy,
Netflix can explore this chart and find their own path
to make a decision of the following Netflix’s Contents in the future.
Key Takeaway
Clusters of genres’ combinations are related to the region.
Explore which country or region have the same favorite genre !
Tip: Use the slider to quickly choose the genre you're interested in.
1
Global
strategy
Create a film or movie
with a drama genre OR
Adapt a film from famous book
In conclusion,
Netflix should maintain producing their Original Contents
in two ways depending on Genre of their products and the target country they aim to.
2
local
strategy
Create a film or movie with
regional preferences
References
Information
SVOD market size :
Netflix Financial Data :
Netflix Top 10 Dataset (data @25 Oct 2023) :
Genre Data :
SAG-AFTRA news :
Fear Street :
Tutorial
Netflix original poster slides :
Grateful for your attention !
Who are the wizards that conjured up this data story?
Nanthicha Angsuwichitkul
Thitirat
Meennuch
Ormboon Thianprakhob
Titirat Lerdcharoenthum